The Jupiter Method ™
Visual Identity & Site Design

2023

The Jupiter Method™ is a radical and impactful method Reema Gannoum developed to create intentional, sacred spaces. Her work sits at the intersection of spiritual and energetic practices, health and wellness and interior design. The results are nothing short of practical magic.

The visual design system therefore translates the mysticism and feminine flavors of the brand with an evocative typeface —Ninna, by Margot Lévêque Studio,— a strong and deep color palette reminiscent of Ancient Egypt and a combination of vintage inspired illustration and a unique and modern looking iconography system.

The iconography system has a playful approach inspired by the Yin & Yang symbol. Stylizing and using its elements, the small set of icons are meant to be used sparingly in key moments. These help round up the brand and give it an even more unique personality.